Some Whackadoodle Fun

A Whackadoodle presentation on Maslow's Hierarchy of Needs, which explains how the hierarchy can help you understand, motivate, and persuade others.

According to American psychologist Abraham Maslow, human needs are arranged in a hierarchy, with physiological (survival) needs at the bottom, and the more creative and intellectually oriented ‘self-actualization’ needs at the top.

Maslow argued that survival needs must be satisfied before the individual can satisfy the higher needs. The higher up the hierarchy, the more difficult it is to satisfy the needs associated with that stage, because of the interpersonal and environmental barriers that inevitably frustrate us.

Higher needs become increasingly psychological and long-term rather than physiological and short-term, as in the lower survival-related needs.

Here are some slides that explain Maslow’s Hierarchy: